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Constant Client Communication Vital For Small Business Success

December 11, 2017

Monday Marking Advice and Wisdom for Women Entrepreneurs and Small Business Owners

Yesterday during a conversation with some women entrepreneurs, I shared success using Constant Contact (an email marketing tool) to communicate with my Women TIES members the past 13 years and reaching out to new 261 Fearless Expo contacts this year. Since Constant Contact is something you might want to subscribe to and use regularly to communicate with your customers in 2018 if you aren’t using an email marketing system yet. Here is some quick information on Constant Contact.

According to, deciding where to invest your marketing dollars isn’t a decision you take lightly. You know you need to attract new customers and keep your existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the results you expect. Email marketing is a cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox.

There’s plenty of data to back up the benefits of email marketing. For example: 91 percent of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015) and Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey, 2014)

Here are the top 10 of 29 benefits of using email marketing:

1. Build credibility
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

2. Generate calls
When done right, email marketing lets you reach the right person, with the right offer, at the right time. For some businesses, a well-timed email results in a flood of calls each time they hit send.

3. Increase donations
As fundraising efforts continue to move online, nonprofits need to adapt their outreach efforts as well. For example: Texas-based nonprofit, Rescued Pets Movement, saw the benefit of using email to increase donations when they sent an email to raise emergency funds for a dog in need in March 2013.

4. Strengthen relationships
If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

5. Improve communication
If your business depends on having a reliable way to communicate with your members and clients, you need to have a communication channel you can trust.

6. Build your brand
With email, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.

7. Boost sales
When you have an audience of people who are interested in receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year. This has been especially valuable for a business like Colorado-based Allegria Spa, which communicates with local residents and visitors from around the country.

8. Learn what works
Email marketing gives you the metrics you need to see how your emails are performing. These insights help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.

9. Get started quickly
With email marketing software like Constant Contact, you’ll have the tools and training you need to get started quickly — regardless of your level of marketing experience or expertise. When you do get stuck, they have a team of people who are dedicated to your success.

10. Reach people on any device
With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

I hope you give yourself the gift of email marketing this holiday season as you look into 2018 and a new business year. Communicating with our customers is a priceless gift for all.

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