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Entrepreneurial Success: Staying on Track

July 19, 2016

Business advice for women entrepreneurs and small business owners


It seemed like a half hour of work had passed when I looked at the clock to see what time it was and to my surprise the hands on its face read 2 p.m. Surprised at how fast the day had gone by, I reviewed what I had completed to ensure I spent my time wisely. The same situation can occur while on vacation and before we realize it’s Thursday with only two days left to enjoy the surf and sun. Time, time, time…where does it go and why is it so fleeting?

An important part of work for today’s woman entrepreneur is time spent on social media. I’m not sure what regular tasks we have dropped along the way to make up for the enormous amount of time we spend online. If you are like me, who uses social media for business more so than for personal reasons, you might wonder how your time spent online turns into customers, revenue or business development. What is the return on investment for socializing, posting and commenting on social media numerous times every day? It seems to be a question that comes up in conversations I have with other women entrepreneurs often. Time, time, time…where does it go and are we making money while it flies by?

Today’s blog post is to remind you that you do have control of time – your time and how you spend it. If you feel like you don’t have control of your work schedule, start a time log of activities you perform on a daily or weekly basis with a sales or revenue goal next to each task. You could also start your next work day by clearly defining what hours you’ll spend doing social media marketing so you control your entrepreneurial activities.

Remember if you commit to being more aware of time, you won’t feel like it is slipping away. We can stop the proverbial clock if we create a plan and work the plan every day making sure to stay on track and making every activity count towards our company’s bottom line.

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