Creating a Ruckus as an Entrepreneur

We see the signs, hear the voices, and read it in print during election years. It is change. People crave change. Politicians win elections based on promised change. You probably will hear the word “change” today as people talk about the frozen April temperatures. Change is a living breathing entity in our lives.

In Seth Godin’s book “Tribes – We Need You to Lead Us” this statement stood out to me, “If you want to grow, you need to find customers who are willing to join you or believe in you, or donate to you or support you. The only customers willing to do that are looking for something new. The growth comes from change and light and noise.” Godin shares an example of this when Toyota introduced the concept of hybrid cars and not only kept their loyal fan base but discovered a market acceptance from others. As he puts it, “Leaders need to make a ruckus.”

Making a ruckus might be challenging for women entrepreneurs who poise themselves for simple growth over time to turn their dream into profit. Steady and slow growth is the safer style. It works for awhile until your industry demands something new, events change perception or you discover a bolder leader living inside you. “If leadership is the ability to create change your tribe believes in, the market demands change, then the market demands change leaders,” Godin announces.

If you wonder when the change will percolate in you enough to help you alter your business, I think it happens when you recognize you have a tribe of followers, allow unfiltered passion to lead the way forward and knowingly make a ruckus to change the course of your path. You might want to adapt Tom Petty’s iconic song title, “Born to Rebel,” as your new entrepreneurial motto. Remember, every woman breathes life into a business concept to change the world for the better and positively affect the lives of the consumers, and that makes us “change makers and rebel makers.”

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