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The Question of the Day: “What’s Your Brand”

April 22, 2015

Business advice for women entrepreneurs and small business owners


The morning television show announcer asked a panel of women “What one word in the dictionary would your closest friends, significant other or family say describes you best?” The answers ranged from fun to intense and sporty to savvy. I know for sure what my one word would be and I’m pretty sure my family of men knows too.

A few minutes later, I looked at the inspirational calendar on my desk to find this quote, “When you lose sight of who you are and what you most value, you end up chasing more of everything else.” As I prepared today’s wisdom message, I found parallel themes between the show’s question and my calendar. Both speak to the idea that each woman has a personal brand that everyone around her sees; and every female entrepreneur has a corporate brand that uniquely identifies her.

If I asked you to list one word that described your personality best, what would it be? If I asked you to answer that question as a woman entrepreneur, from the perspective of your customers, community and associates, what would it be? It might be similar but it might be different. The point of these questions is to help you see your “brand” better. You have a personal brand and as the owner of your company you should have an identifiable corporate brand.

If you have a strong corporate brand others can share, it will be easier for customers to describe who you are and what your business offers to others they meet. In essence, by developing, possessing and living a strong brand message you help others market your company to their own extensive network.

Today’s blog post should inspire you to think about your personal and corporate brand and answer the two questions posed above, “What one word in the dictionary would your close friends and family say describes you best?” and “What would customers say is your unique brand?” If you don’t know the answers, ask the question. As a business woman, the second question is important since your brand sells you and your company at all times. Work on your brand image today if you feel you need help in this area.

feminism2When my son was in second grade he had to describe me in 3 words to his class. He told me he said I was “loving, caring and a feminist.” I love that my 8 year old son identified my personal and corporate brand so long ago. In his exact words, “You are a feminist because you believe women rule the world.” Twelve years later my entrepreneurial brand is close to that meaning, “I believe women could rule the world if we were equal in all areas of life and business especially the amount of money we make.” Go rock the world today with your own strong personal and corporate brand.

One Comment leave one →
  1. April 22, 2015 4:53 pm

    I completely believe in having a recognizable “brand” for my business. While my personal brand, if you ask my friends, may be slightly different, many of my core values can be found in both. I will be sharing this as I think every small biz owner, especially women, need to know and promote their brand.


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