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Sales Magnetism

September 10, 2014

Business Advice for Women Entrepreneurs and Small Businesses

Magnet and golden coins isolated

You probably remember a day in High School Science Class when you learned about magnets. Those pieces of metal that have the power to draw iron or other steel objects toward them and then to hold onto them. You might have been mesmerized by their draw and attraction. Then when class was over you walked down the hallway to your next class and felt another kind of magnetism when you passed by a handsome young guy.

There have been many bestselling books on the “Laws of Attraction.” In fact when I looked online to find the titles of some popular ones, they were plentiful like Rhonda Byrne’s “The Secret,” Wayne Dyer’s “Wishes Fulfilled” or Napoleon Hill’s “Think and Grow Rich.” If you want to be educated by the law of attraction, you don’t have to look too far.

Wouldn’t it be remarkable if every time a woman entrepreneur needed a new client, the law of attraction worked and customers were pulled like metal pieces drawn to a magnet to their company? How great it would be to not make phone calls or attend networking events to entice new business since magnetism would be doing all the work pulling business towards us. We know that can’t really happen but what if there was a sales model you could use that actually helped your prospects arrive at your doorstep on their own terms ultimately removing the need for you to sell. Wouldn’t it feel like magnetism?

Today’s blog post is to encourage you to think about ways you can be “pulling” clients to your business to buy something from you. Perhaps there are new marketing methods you could implement or attractive new services or products to entice them. Maybe rebranding or repositioning yourself in the market will do the trick. You might want to try non-traditional business means like meditating and visualizing abundance to have it knock at your door. If you feel like your magnetism hasn’t been working lately, what can you do to activate it again?

“Getting Prospects to Act” is one of the key presentations at this year’s Inspiring Success Retreat. I made sure to include it in this year’s program since the first time we conducted it we drew 75 women on a cold February day in Rochester. I hope today’s wisdom inspires you to think about ways of re-charging your sales magnetism to attract more financial success to your business.

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