Skip to content

Spring Into Publicity: Advice for Entrepreneurs

March 20, 2013


You turn on the television and see someone you know answering questions about their business to a popular reporter. You wish it was you they were interviewing. During lunch, you open up the newspaper to see a profile on a woman entrepreneur you use to do business with. You wish it was you. During the evening news, a business associate of yours is answering phones giving business advice on a specific topic. Once again, you wish it was you.

You don’t need a lucky penny or a wishing well to be seen, heard and noticed. You do need confidence, a plan and the right materials to help you get there. Whether you love promoting yourself or your business, or not, seeking publicity can do more for you than just land you a onetime gig during primetime, it can lead to years of more publicity.

One of my favorite quotes is “Publicity begets Publicity.” Reaching out and securing a guest appearance on a local TV show, pitching a new column for an online media source or sending in a resume to become a speaker at a national industry conference are the stepping stones you need to be able to do it again. Creating a list of speaking engagements, media guest appearances and testimonials about your ability to present useful information to an audience, can be the best free marketing you’ll ever receive.

398991_4239517741172_1976085489_n Because I believed very strongly in becoming a resource for local media when I started promoting women entrepreneurship way back in 1995, before it was a recognizable market, landed me on TV and the radio numerous times, as a columnist for 11 years with the Syracuse Post Standard and as a blogger for a highly popular national blog. I landed them all because I asked and positioned myself properly.

Today’s post is to encourage you to learn more about what today’s media is looking for when it comes to resources, interviews, and guest speakers and to create a list of expert topics you could speak about anywhere. Make sure you know the target audience you can help in order to create the list of opportunities. Look into local, state and national conferences within your industry or geared to your target audience.

With the start of spring today, consider what action you can take to spring into action later this year or next as an expert speaker, TV guest or presenter to increase your exposure and brand name.

3 Comments leave one →
  1. March 20, 2013 9:30 pm

    Excellent advise…sounds like a great goal for the new year! ;o)


  2. March 21, 2013 12:13 pm

    I took your advice and sent my information to a women’s event coming up (Room Full of Sisters) and just received an email telling me…I’m in and speaking! Thank you for addressing this topic and pushing us to be better!


  3. March 21, 2013 1:39 pm

    Thank you for sharing Jamie! I am thrilled you have the opportunity in front of you. Good luck!! I’ll be thinking of you.


Leave a Reply to Jamie Virkler Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: