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Pampering Military Customers

November 11, 2012

It was a typical Women TIES networking program in Watertown, NY but one of the guests wasn’t a typical woman entrepreneur. Dressed in army gear, a woman stood up to introduce herself as a Pampered Chef party saleswoman and member of the Fort Drum Military. She explained how a friend got her involved selling Pampered Chef when she wasn’t busy with military duties to give her something else to focus on and a way to meet new people.

As our guest speaker arrived at the podium, she asked everyone to give a round of applause to this brave woman. Forty women jumped to their feet giving exuberant praise to this special business woman. It was a poignant moment in my entrepreneurial career and one I won’t forget.

As Veterans Day and other special military holidays, entrepreneurs should thank customers they know who are part of the military or have loved ones in the armed services who are fighting for or have fought for our country.  Here are a few ways business owners can show appreciation to military clients and military personnel during special occasions:

  • Offer a special discount coupon to any military customer or their family during Veterans Day or Memorial Day weeks, at Thanksgiving or during the entire year.  Send a thank you letter with a personal note along with the coupons to your customers to show your gratitude for their service.
  • Advertise corporate specials in local or regional media for military personnel who shop in your store. Make sure the special is significant and meaningful not just an advertising ploy. If you have the budget, also give military customers a special token of appreciation like a “Thank You for Your Service” magnet for their filing cabinet or refrigerator so they can see your appreciation all year long.
  • Take a photo of yourself with any long time or favorite military customers and post the image with a special thank you note about them in your social media marketing outlets. Consider using the image (with their permission) in your store as a way to continue to recognize their dedication to our country all year long.

People who serve our country deserve special recognition not only once a year but throughout the year. I hope this Veterans Day you decide to stand up and give exuberant praise to your special military customers. Pamper them with some special offerings and appreciation they won’t forget.

2 Comments leave one →
  1. November 12, 2012 7:25 am

    Excellent story. Thanks for sharing. I agree, people who serve our country deserve our recognition and respect every day of the year…and then some.


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