Wednesday Wisdom: Market Position

Wednesday Wisdom, Inspiration, Business Strategies for Women Entrepreneurs, Female Business Owners, Small Businesses

Hot Cherry Peppers over here, Roma Tomatoes over there, and bright hot pink Fuchsias everywhere, tis the annual or perennial gardening season. What’s a gardener to do when choosing where to purchase these seasonal products? Could a woman-owned garden center, her prices, the quality of her products, or location be the deciding factor?

Whether you are a gardener or not, sometimes as consumers we choose what we buy based on quality, bargains, loyalty or randomly. Surprised that Home Depot sells a ton of varieties of tomatoes, didn’t stop me from purchasing ours from the woman-owned business up the street and at the farmer’s market where individuals are trying to make money during a limited season.

Almost all of the woman business owners in our organization don’t own floral or vegetable products for sale at the height of this popular business season, but as entrepreneurs we know our corporate sales are based on the same dynamics – price, quality, location, and loyalty. We don’t have to sell a brilliant array of buds to understand we are one of many establishments consumers can choose from to purchase valuable products or services. So, what do we, as leaders of our businesses, hope the marketplace will remember us for the next time they are spending money?

Could it be our customer service friendliness, our bargain basement pricing, the originality of our brand products, or perhaps the fact we are located in a popular setting? The start of the summer season is a great time to revisit our position in the marketplace and then create a marketing strategy to communicate it out so buyers know.

This Wednesday Wisdom is specifically meant to inspire you to revisit your corner of the market locally or online to see what sets you apart from others, how you draw buyers to your concrete or online marketplace, and your unique proposition in a flooded marketplace. What do you want buyers to remember about your business the next time they are dropping a dime or looking for bright colored florals?

Give yourself an advantage by choosing a marketplace benefit that naturally draws new buyers to you and keeps loyal customers even closer and then push that message into the public eye.