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Soothing Customer’s Minds

January 18, 2022

Inspiration, Motivation, Business Success Strategies for Women Entrepreneurs, Small Businesses, Female Business Owners

I was on my way to an important out-of-town doctor’s appointment when I realized I walked out of my office without important documentation from my Internist. With only twenty minutes until I arrived at my appointment, I called my doctor’s office hoping someone could assist me. When the receptionist heard my urgent plea she said, “Mrs. Higginbotham, of course I can do that immediately for you.” Relief rushed through my mind.

On the way back from the appointment I wondered how many times throughout the business year we soothe our customer’s minds or requests with the same reply. I’m not sure it’s possible to say – “Absolutely I can take care of it this moment for you” one hundred percent of the time, but why not strive to say it more often. You never know when that statement could make your customer’s day, create a loyal client for life, or provide an excellent testimonial for your blooming business. At times, the quickest action and simplest answers are what our clients need to hear.

Sometimes when we get busy running our companies, checking our task lists and rushing to complete projects, we forget that our customers are the most important part of our business. How we treat them, what we say and how often we deliver on something, can make all the difference in the world to them. I can also mean securing a customer for life and sparking a testimonial that sells your company to others better than a business plan.

Remember to take time for your clients. Slow down. Answer the phone, more than you typically do. Respond to requests promptly. Call a few customers you’ve been meaning to call. Remember sometimes a sincere one line statement like “Absolutely I can do that for you” can make your clients feel they are your number one priority. What’s better than that?

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