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Lights, Camera, Action…Women Entrepreneurs

September 7, 2021

PR, Business and Marketing Advice for Women Entrepreneurs and Female Business Owners

Photo by People.com

The lights, camera, and action of the television or movie screen captures your eye. The famous interviewer poses inquisitive statements to their guests sitting in designer seats or now a days zooming in from their own abodes. For a few minutes, you see yourself as their guest instead of the person they are interviewing and then ponder how one gets invited to the seat or table.

For the every day woman entrepreneur, without a big-name brand or national media presence, it might seem impossible to be invited to the “red table” with Jada Pinkett-Smith, and her female family members or be interviewed like Gwenyth Paltrow, a former actress now selling Goop her own brand product, but that’s not true. Local and regional media are looking to fill their airwaves seven days a week, 52 weeks a year, and you might be who they are looking for.

When pitching yourself or your business for a media interview, it isn’t about you really, it is about what the media’s audience can benefit from due to your interview. Easily knowing why what you sell is important to others is essential in gaining any type of media for yourself or business. It’s the perks, benefits, useful information, successes or even failures that entice local media to pick up your story.

Not only do local media need to interview interesting people, they need to fill their shows with interesting, new or relevant stories to stay alive. When a national story breaks, local media look for local people with ties to national stories, or similar experiences to question and feature. As the 9/11 anniversary approaches, local media will look for ties to 9/11 stories to promote. Do you have a connection like I do of someone who lost someone on one of the planes? Reaching out to the media to tell them, might land you on their show and allow you to resonate with their listeners.  

Photo by Businessinsider

I am happy to be sharing my experiences on the subject of gaining media attention for women entrepreneurs next Tuesday, September 14th for two hours. We’d love for you to join us if you have an interest in being the one seen or heard in the media. All you need to do is sign up at http://www.womenties.com/events.cfm#Event747.

It is a Zoom event so you will be on “camera,”  but in this case you’ll be learning, asking questions, and even sharing news about yourself and your company while figuring out how to be like Gwenyth the next time a national story in your industry is front and center looking for someone to share their expertise.

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