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Wednesday Wisdom: The Value of Supporting Non-For-Profit Organizations

April 14, 2021

Wednesday Wisdom, Inspiration and Business Strategies for Women Entrepreneurs, Female Business Owners, and Small Businesses

A new square black and pink sign sat in a traditional spot on a familiar piece of grass at the entrance to a popular park catching my eye since it’s been a year of nonexistent signage due to our community situation. An uptick in safe, social interaction appears to be bringing back beloved fundraising walks and runs for needy non-profits drained of revenue during the shut-down. On any other given year, an abundance of signs lined the park promoting weekend races for every non-profit you could imagine. In the quiet of the pandemic, I noticed them missing.

Although the fundraising signs disappeared, the non-profit organizations’ missions, services, and people they serve didn’t disappear and either did tenacious runners, walkers and bikers. Each chugging along best they could waiting for a new “spring” to return to familiar financial and racing worlds. As our globe focused on the ever-essential health care workers attending to the sickest humans, the rest of the non-profit associations had to survive, just like women business owners, with limited resources and funding.

The colorful sign reminded me that soon the park would be full of branded organization t-shirts, balloons, sponsorship signs, music, laughter and supporters raising money for good causes that help thousands of local community members. The sign also reminded me of the non-profit organizations I supported during the pandemic, especially the ones associated with Women TIES or having a direct link to me personally like the National Alopecia Areata Foundation. I continued to give knowing these organizations purposes were essential.

Today’s Wednesday Wisdom is to motivate you to look at your budget again and earmark some funds for the non-profit agencies nearest and dearest to your heart or company. View their websites to see if they have planned activities for the year. If they do, sign up or consider a sponsorship. Reach out to your favorite ones and see if there are non-financial ways to support them if your budget doesn’t allow a monetary contribution.

Let’s not forget these essential “businesses” just like we didn’t forget the health care workers this past year who worked so hard to help those who need special services. Every agency needs and deserves moral and funding backing. 

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