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Reopening Business Strategies After the Pandemic

April 22, 2020

Inspiration, Motivation for Women Entrepreneurs, Female Business Owners and Small Businesses

Revive, resurrect, renew, regenerate…all synonyms for a word being talked about more and more each day – and it’s not a word that means spa treatments, although every woman entrepreneur stressed about her business’ vitality could use some spa time. The word I’m referring to is reopen – a word on the tongues of every state, federal, and local authority as well as in households and businesses, both big and small, across our country.

Take it from me, reopening a business after taking a “pause” from a 1.5-year medical sabbatical had to be well thought out. To resurrect me personally and professionally, took mental strength, readiness, and resolve. Renewing my 15-year-old business to full capacity, involved excellent communication, patience, and trust things could return to normal after being gone. Periodically during my sabbatical, I wanted to return to work but reconsidered knowing it wasn’t the right time or because my plan to return wasn’t finalized. I need both to re-emerge successfully.

Like you, I don’t know what is going to happen when the social distancing and regulations are lifted from the Coronavirus Pandemic, but I will share some wisdom from my book “Under the Rose-Colored Hat” which touched partially on what I learned after being gone from the marketplace.

* Before you return to work, if you haven’t already, be a great communicator with your clients, be honest with them about where you stand with your business reopening, and what you need from them. They will understand and the loyal ones will support you.

* Surround yourself with positive-minded people who can help you through this delicate time period if you have anxiety about reopening your company. For me, personally, other women entrepreneurs were my greatest support. Lean on a few of them to help you through.

* Share your difficult story because it might help others and open your world to new people, customers, and opportunities you wouldn’t have before.

* When you and your company emerge successfully share your positive story in book form, blogging, articles, and speaking engagements.

Today’s post should remind you just like a great spa treatment, vacation, or blessed time with the ones you love rejuvenates, renews and revives us, so will reopening our businesses to full capacity again in the right time and with the right planning, communication, and efforts.

In these quiet days until your doors open again, cherish the time you have to plan, prioritize, and plan for your reopening. I promise you based on my own experience, you will bounce back again with a new appreciation and love for being an entrepreneur.

One Comment leave one →
  1. April 22, 2020 2:41 pm

    Love this Tracy! For me, the key has always been open communication with my clients, and this time is no different! Will be sharing this for sure!


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