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Holiday Sales Inspiration For Entrepreneurs

December 12, 2018

Wednesday Wisdom, inspiration, sales strategies for women entrepreneurs, women owned businesses and small companies

If there is one place to be in the world during the holiday season, it is New York City. Whether it’s for a holiday show at the Radio City Music Hall with the Rockettes, ice skating in front of the grand Christmas Tree at Rockefeller Center or viewing the gorgeous Saks Fifth Avenue window displays, holiday spirit abounds in the largest city in the world! I remember skating on the glassy ice at Rockefeller Center one day in 1977 when my father brought me and my sister there to experience the wonder. It was just as fun returning this year with my husband who hadn’t seen the city dressed up for the holidays.

As a woman entrepreneur there were so many reminders of ways to approach sales during this time period when everyone is spending money during the highest grossing quarter of the year. Find inspiration today as you live my experience in staring at the elaborate window displays attracting the wealthy into Saks where an average winter scarf is on sale for $350 or from Tibetan men putting bracelets for $20 on spectator’s wrists, including mine, without warning as a way to collect fast money or perhaps like Union Square Holiday Market with a small merchant vendor booth lit at night under twirling white lights with the smell of evergreen and chestnuts in the air.

From high end department stores with lots of glitz and glamour to the small business owners in pop-up huts under the stars, shoppers had their choice of what to buy in every price range and every unique setting possible. We made purchases based on a combination of our holiday shopping list and a whim when we experienced a great salesperson or item that suited our fancy (like New Year’s Eve 2019 glasses for our sons).

So what can today’s Wednesday Wisdom inspire you to do as a woman entrepreneur selling holiday gifts and services with two weeks left until Christmas? Here are some suggestions:

* Get creative – deck your halls and attract customers with beauty and grace.
* Market, market, market – people must know you are selling and what you are selling.
* Get out where people are shopping – move to where you can be in the crowd to sell.
* Create the right atmosphere – light candles, set the stage with twinkle lights, offer hot cocoa.
* Be assertive with selling your products – even if it means placing a bracelet on someone’s wrist.
* Realize not everyone will buy from you – selling means you’ll get declined at times.

This is the time to also prepare your heart and spirit for giving and allowing your faith to be part of this shopping month, as we did visiting St. Patrick’s Cathedral to see the nativity and pray for our loved ones. You can be giving and mindful as well as assertive about selling fantastic products and services you know people will enjoy.

Don’t give up marketing until the clock strikes midnight on December 23rd and then rest and rejoice in the magic of season and also being a great saleswomen who deserves the peace to rejuvenate one’s spirit until the New Year begins!

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