Social Engagement Business Lesson

My Twitter feed was on fire after I sent a tweet about a man who cut me off at a gas station pump who proceeded to yell at me for two minutes once I got to another pump. It took all my Italian energy and female wits to stop talking back to him after 30 seconds. Many pieces of “wisdom” came through my mind during the experience the main one was “Thank God I work with women 100% of the time” or “Man, you must be a Trump supporter because you are so angry.” I typically don’t engage in social media marketing in a negative way but felt I had run into one of those angry political rally attendees on Super Tuesday.

So if you are asking where are the positive words of wisdom today Tracy besides “hold your tongue when you know someone’s crazy,” it’s about social engagement. Yesterday as the speaker of my company’s March 31st program and I redefined the copy for our program on social engagement; the term must have lodged in my mind. All I could think about was not engaging with this man socially in the parking lot.

But social engagement in business is about having a strategy behind relationship-based, content-rich marketing that promotes interaction between you and your customers to grow your business and contacts. A good marketing strategy must be clear, deliver valuable content and create calls to action that promote interaction and a continuing conversation as you nurture relationships that lead to more business and referrals.

Today’s post is to inspire you to think about ways you positively engage with others in business in person and online to drive traffic to your company. Do you have good calls to action for consumers? Are you nurturing relationships to create long lasting clients? Are your marketing efforts rich with content? What do you need to know to engage with potential customers better? If you don’t have many answers, don’t head to the nearest gas station or a Trump rally but consider joining me on March 31st.