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Sponsorship Support: A Great Business Advertising Option

September 2, 2014


There are as many ways to advertise a business. Besides traditional advertising in the paper, radio or television, an entrepreneur can also use social media marketing like Facebook, Twitter, LinkedIn, Pinterst, Google, YouTube, and blogs. Every day new social media marketing options are making it easier for entrepreneurs to market their latest developments.

But one significant way to promote your name you might forget about is sponsorship. By sponsoring an event, program or even an organization, you allow other companies to market your name in exchange for sponsorship monies. Sponsorship marketing is often seen as a fun and creative way to create a buzz about your business – especially to a specific demographic you are interested in reaching.

The promotional benefits of sponsorship vary depending on the sponsorship contribution and the marketing avenues of the company/organization hosting the sponsorship opportunity. Ask for a sponsorship packet if you consider supporting a local business or non-profit event. The marketing exposure should be outlined extensively for you and the organizer willing to answer your questions.

At our annual September conference for New York State women entrepreneurs, my company offers outstanding promotional benefits for other women business owners who want to market their companies to our demographic. Not only do they benefit from the exposure, their funds help us produce a quality event and support some complimentary tickets for women who might not be able to afford to attend the event otherwise.

As a woman entrepreneur, you should also consider obtaining sponsorships for your own regular or annual events if you feel you have the promotional, marketing and advertising avenues to promote other companies interested in your demographic.

I would personally like to thank our current sponsors of our annual Retreat and hope you click on their links to find out more about them. That’s how symbiotic marketing relationships work!

A special thank you to: SUNY Oswego, Becky’s Graphic Design, John Arquette Elenore Arquette of John Arquette Properties, The Business Journal News Network, Brophy Services, The DeClutter Coach, Tap Into Your Center, Small Business Development Center, Women’s Business Center of New York State, Income 180

and Women’s Athletic Network.

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