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Causing A Movement

March 6, 2013


As the skies become brighter, the snow slowly shrinks and the birds start returning, we witness movement – the movement from winter to spring. The rhythm of changing weather starts awakening our spirit, brightening our days, shrinking our need to stay inside and returning us to a more active life. What has been dormant starts stirring again.

March is one of my favorite months because it symbolizes the end of cold days, the energy of the NCAA March Madness and a reminder of the Women’s Rights Movement. As humans we are moved by a lot of different things. For me, I’m moved by the beautiful season of spring, watching basketball and following the footsteps of brave women before me who fought for women’s equality. At this age in life, most women know what moves them personally and professionally.

As a woman entrepreneur, we have the ability to create a movement within our business. Movement can be defined as “the thing that somebody does and the places to which she goes, noted over a period of time.” Business owners start companies one day, by themselves, and then work tirelessly to move their idea to the marketplace and attract a following. Our businesses are always moving. Our customers join us. We move together producing a symbiotic relationship. Two, five or even eight years later we can look back and see how our company has created a unique movement within our industry.

Women TIES celebrated its 8th Anniversary on March 3rd. I joyously celebrated this important day that opened up a whole new world for me and the women who have joined me since its creation. As my company has evolved, so has my mission. Getting clearer every day as my customers came onboard, made stronger economic connections and shared their experiences with others.

Author Seth Godin states in his book Tribes, “At the heart of the matter, every leader cares for and supports a movement.” Women entrepreneurs aren’t just starting businesses; they are truly starting micro-movements.

Today’s post is to encourage you to analyze the movement your business has created for your clients, customers, and the general marketplace. Start by looking back over the time you’ve been an entrepreneur and acknowledge on paper the changes you’ve brought to your clients and your industry. It’s apparent to others. Is it apparent to you? You might create an “aha” moment for yourself when you conduct this exercise.

As March continues to unfold, I hope you allow this time to unfold the significance you and your company play in this world. It’s important to know what movement we are causing and passionately living within. You’ll love yourself for it.

2 Comments leave one →
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