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The “Old Time” Benefits of Traditional Marketing to Promote a Business

February 21, 2013

Business Advice for Women Entrepreneurs


There was a great commercial a couple years ago that showed a domino effect of innovation over decades. Each old product was knocked down by one that replaced it. For example, the ad showed a cart driven by a horse knocked down by an automobile, a record player knocked down by an walkman, an old fashion phone that hung on the wall eventually knocked down by today’s cell phone; and a large bulky computer replaced by smaller versions eventually leading to a laptop.

As we speak, we are witnessing the revolution of how we obtain information and mail. Gone are the days when we received daily editions of a local newspaper at our doorstep instead we find the news on our computers or I-phones. Also disappearing fast are the days of having mail delivered on Saturdays.

How women entrepreneurs market their companies has changed substantially too. When I started Women TIES in 2005, Facebook didn’t exist yet. I used old fashion press releases, print flyers, mailed invitations and email communication to market events. Today’s social media marketing has commandeered some of the old ways but I know “traditional” marketing is still a viable way to promote a business.

Just like we haven’t given up cars fueled by gasoline for electric cars or replaced our home phones for only cell phones or stopped picking up print publications at the newsstands, we also shouldn’t depend solely on social media marketing to promote, market and advertise what we sell. There are many “old” practices that can still help a business owner gain exposure.

Today’s post is to encourage you to revisit the methods you use to promote your company. Are you relying solely on social media marketing? If so, is it really working all time for you? If not, re-educate yourself on traditional forms of marketing like drafting and sending press releases, advertising in magazines that target your demographic or producing an open house event to entice a new crowd to visit your store? Just because there are new ways to do business doesn’t mean we have to forget the old ways.

I hope you spend some time this week reviewing other marketing methods that could be vital to your business in 2013. Definitely use social media marketing but open yourself back up to considering other forms of advertising that could also be effective. It might cause a positive domino effect for your business.

One Comment leave one →
  1. March 19, 2013 1:19 pm

    Hi there, just wanted to tell you, I loved this blog post.
    It was practical. Keep on posting!


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