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Sunny Day Sales Advice

February 26, 2013

Business Advice for Women Entrepreneurs in New York State


The sun is shining in Central New York and the antsy sales soul in me feels like today is the day to make four hours of sales calls. I’ve always felt the sunny, blue skies that appear in Syracuse put potential customers and repeat clients in more positive moods. I’m not sure if it’s true but it makes me more optimistic!

What I’ve also learned about making sales calls might help you today. Here are some practical sales tips the next time you are placing cold/warm calls:

* Revisit the reason why your company can truly help your client. What need do you fix? What pain do you take away? What options do you offer that assist and help them? Make a list before you call each customer or prospect so you are prepared to share how you can help them if they buy your services or products.

* Start your sales calls asking your customer or the prospect about their business first, and then lead into what your business offers and how it can help them.

* Creating a short script and practicing it a few times before you call someone is a great way to get in the mood to sell. You’ll work out any stammering you might have when you begin your calls. If you are like me, practicing the script a few times makes you more comfortable and relaxed to begin the process.

* Remember if calls aren’t going well and people are declining your offer, it’s better to take the “no” and move onto the next call with positivity. One smart entrepreneur I know actually “Goes for the No’s” instead of going for the yes. She knows that eventually the “Yes” will come. So she tells herself to plan for 10 no responses before she gets to a yes. It’s a great way to turn your thinking around when making sales calls.

Good luck. As my father who loved sales would say every morning he left for work, “Go get ‘em!”

One Comment leave one →
  1. March 10, 2013 1:31 am

    Incredible points. Sound arguments. Keep up the great work.


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