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Finding Your Sweet Spot

February 14, 2013

Business Advice for Women Entrepreneurs from Helene Chaika Fausold of Chaika Unlimited


It’s Valentine’s week and it seemed appropriate to discuss the Sweet Spot. You know, that place where you’re doing what you love to do and you do it well. It’s enjoyable, fun and feels easy. You are able to complete items on your ‘to do’ list with remarkable ease and new ideas are emerging.

The Sweet Spot sounds like it a destination; the end point of a long journey. Rather, in and of itself, it is a process. It is being in a place where you feel that you are successfully working at achieving goals and continuously reaching for more.

How do you know if you’ve reached your Sweet Spot? Here are guidelines:

Revisit your vision: Your vision serves as a guide for where you want to go and how you will get there. It should be all encompassing. Take time to write it down; get it down on paper and out of your head. You may realize that you are already well on your way to living the way you would like to.

Consider your values: Your values serve as the guideposts by which you make your decisions. Write those down as well. The way you reach your goals will be influenced by the values you maintain. Adhering to your values will lend itself to a more satisfied, well-balanced life.

Promote your brand: Begin living your life according to what you want to be known for. Your future is now. Communicate and present yourself in a manner consistent with your vision and values. Doing so affect how others perceive you and will influence the feedback you receive.

Embrace change: It’s not easy stepping out of your comfort zone. Recognize that you will feel resistance and that it will seem remarkably easy to talk yourself out making any changes. It involves risk and will feel unfamiliar. Those feelings will subside over time and you will find yourself comfortably living your vision.

Know your customers: We are greatly influenced by the people we surround ourselves with. Who are the people you can serve, in both your personal and professional life, that support your vision and the steps you need to take to achieve your goals? Embrace your relationship with those individuals; recognize and minimize the influence of naysayers.

Finding your Sweet Spot and living the life you want may not be as far away as you think. You probably have most of the steps in place already. Your job is embrace the responsibility for putting those steps into action. The sooner you move forward, the sooner you will reach your Sweet Spot.

Women TIES is dedicated to showcasing some of the business advice from our 300 members. We “love” promoting their work. Today we featured Helene Chaika Fausold of Chaika Unlimited.

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