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How to Be a Trendsetter

November 27, 2012

Do you remember a time when the only place you could find news was on television or in the newspaper? Can you think back to an era when smoking cigarettes was a normal part of society? How about when ski resorts only had downhill skiers schussing down the slopes not snow boarders doing a ‘backside 180’? If you were good at predicting trends fifteen years ago, you might have been the one to invent the concept of receiving news on a computer or phone, or started smoking cessation classes for people trying to kick the habit or invented the brightest and coolest snowboarding equipment.

 How much revenue did entrepreneurs who thought outside of the box earn predicting and watching new trends and then creating and incorporating innovative concepts into their businesses? Forecasting a trend might not be easy, but how much do we really know about spotting or even starting one? It isn’t a subject taught in school, generally discussed at business seminars or part of an entrepreneur’s business plan. Yet the potential for forecasting and capitalizing on a future trend then placing your company at the right place at the right time, can put your name on the map, designate you as an expert and increase your revenue substantially.

As entrepreneurs we need to stay on top of trends like understanding baby boomers are getting older and need more senior services, or  knowing Generation X spends money on the latest electronic gadgets or how working mothers, who now make up a majority of the work force, are spending money buying home cooked,  prepared meals for their families. There are golden opportunities to create, package and market our services and products differently if we understand trends. I strongly encourage you to start thinking about how to spot future opportunities for your business.

This post is to remind you that we have to always be thinking to the future. Nothing stays the same for too long. We need to stay ahead of the curve in order to capitalize on tomorrow.

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