Skip to content

Business Perception: Small vs. Large

June 8, 2011

Aldous Huxley, a British author, most famous for his novel Brave New World, once stated this quote about perception , “There are things known and there are things unknown, and in between are the doors of perception.” As I sat in yesterday’s Federal Government Contracting Workshop listening to an expert in the field, the most startling statistic I heard was the fact that 99% of entrepreneurs in the United States are running small businesses. 99%!

The number shocked me. When I think of business in America, I think of corporate giants ranging from Lockheed Martin to MSN to Starbucks.  Even General Electric, Walmart, Ford Motor Company, and the Weather Channel signify what I believe successful business looks like and what most entrepreneurs strive for when starting an enterprise. Having run two companies with less than 2 employees and less than $250,000 in annual sales, my perception has always been I’m running a pretty small operation, even though it’s a service based business, and that I’m probably not as successful as the next business owner.
But after listening to the facts on business in America yesterday, my perception changed. No longer did I feel like running a small business was not good enough. It was exactly what 99% of all other American entrepreneurs are running too. The big corporate giants are the minority not the norm.  All of a sudden a shift in my perception boosted my confidence level so much so that I wanted to share it with all the women in my organization who might have the wrong perception too.

Being average is sometimes good. If we are within what the average size of women owned small businesses are which is we are part of an expansive field of companies just like us.  We might not be seen as a large company yet in the eyes of the world but it’s heartening to know we are what business looks like in America. We aren’t small after all, we are large – part of a very large pool of women entrepreneurs.

Today’s blog post  is to remind you that if you are feeling like you are too small to be running your company or to keep going with your entrepreneurial dream, you are wrong. You are like most business owners so stand in the truth and be okay with where you are right now. It doesn’t mean you can rest on your laurels or be normal for too long, especially if you have your sights on becoming the next Apple Computer or Avon Corporation, but you can rest knowing you aren’t too small you are actually just right the way you are.

Continue to believe in the strength of the company you have created. Acknowledge your successes. Keep striving for bigger goals. But also look around and realize you are doing what most other entrepreneurs are doing and take a break from any harshness you put on yourself to think you haven’t accomplished enough.  You have accomplished a lot – your efforts have been large not small and the success will follow.

2 Comments leave one →
  1. October 26, 2013 11:30 am

    I truly love your blog.. Great colors & theme. Did you develop this amazing site yourself?
    Please reply back as I’m looking to create my own personal website and would love to find out where you
    got this from or exactly what the theme is named.


  2. October 27, 2013 11:25 am


    Thank you for the comment about my blog. I am glad you love it and told me so! I went to a trusted friend who is a graphic designer and very knowledgable on social media marketing to help me create the look that matches my corporate brand. We both felt strongly in terms of branding my blog colors with my corporate colors.

    I suggest you contact a local graphic designer in your area and seek support with the graphics on your blog. For the price, it will help you brand your blog with your company. I hope this helps you.

    In entrepreneurial spirit,

    Tracy Higginboham, Women TIES, LLC


Leave a Reply to womenties Cancel reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

<span>%d</span> bloggers like this: