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Loving to Sell

February 25, 2010
My father was a salesman for most of his life. The last job he had before he passed away at an early age was as a coffee manager and salesman for Coffee Pause in Portland, Maine.  We visited him frequently and typically extended our weekends and stayed overnight into a Monday morning when he would have to go to work.  It seemed every Monday morning when I woke up to say good-bye to him; he had a cup of coffee in his hand, a smile on his face, an energetic outlook on his sales day ahead. He would say to me, “I’m going to go get them today Trace, I’m going to get them.” And off he would go to win over new customers, seal the deal, service his current clients, and sell what he believed was the best coffee product on the market.  He loved what he did. We believed in what he sold. He loved selling!

Many times when I would speak to him after a bad sales day he would say. “You know sometimes you have to hear a lot of nos, before you hear yes. But yes always comes. You just have to keep knocking on the doors while believing in what you sell – and they’ll buy.”
I know from my experience that I didn’t inherit his selling gene. I can’t knock on doors every day trying to land new clients. But I do believe, like my father did in the product that I sell – which is Women TIES – an amazing organization of women who believe in the buying power of women.  So anytime I have an opportunity to learn more about sales I do. I know it is essential for my success. Women entrepreneurs need to learn more about sales so we can gain a better perspective, knowledge and wisdom on selling so we can be more confident in the process, follow-up and potential to really grow our businesses. If we don’t sell, we can’t grow. We can’t move forward. We must do it. We must know how to do it. We must learn to embrace and love it.  As my father said, “We got to go get them!”
2 Comments leave one →
  1. February 25, 2010 12:29 pm

    I’m seeing that what made your Dad such a fabulous businessman was not his ability to sell, but rather to create a space of invitation and sharing with others his belief in the quality of the product. He also saw those opportunities, rather than the obstacles. I feel the joy and enthusiasm that he brought into the world. That is a gift.

    As a coach, what I see is that “No” now doesn’t mean “No” forever. Every person we meet is a relationship, not only with that person, but with the people they know. We don’t truly know the effect that we have out in the world because we only see what’s right in front of us. If we really saw the possibility, we might continue with much more ease.

    We might not leave our homes today, but we can pick up the phone and have a conversation with another person that might illuminate our lives, and create relationships.


    • February 25, 2010 5:47 pm

      Excellent advice from a seasoned coach who obviously does well in her profession. Thank you for reminding us that picking up the phone and having a conversation with someone can be beneficial to both parties. Sales is about relationships. Women need to contine to get out there and create more strong economic relationships to grow their businesses and help customers.


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