Branding and Finding Your Niche

As a new business week begins, so does the continuation of the fifteen success strategies I learned as an entrepreneur since starting my first company in 1995. Today topics on branding and niche building are the pieces of advice I share with women entrepreneurs to help them in their entrepreneurial endeavors.  

 Brand Your Company Name and Logo From the Start

When I created my company I knew I wanted a name that represented stellar service and events. I also wanted a name that could help a graphic designer create the right logo. For fifteen years, I have had compliments on the name and logo – Five Star Events (http://www.five-star-events.com) because both represented the quality of the events I produce and the brand of the five star symbol. I’ve stayed consistent with its look which has helped to brand my image in my business community. Think carefully when you begin your business that the name and logo can stand up through  time.

Know What You Stand For

Throughtout my career I always worked for excellent customer service businesses. This training helped me create a mission statement for my company that is built on offering the best customer service to my clients. Understanding what you and your company stand for makes your products and services easier to sell since part of your pitch should state your core business principles. Make sure you know what you stand for and sell it everyday.

Create a Niche

Fifteen years ago I was willing to take on any size event for any type of client. After understanding best where my strengths were as an event management company, I slowly tweaked my services towards more of a niche within the event planning field specifically focused on excellent organization, management and logistics. Understanding my expertise in the field, helped me create a niche in the event planning market making it easier for me to recruit and keep clients. It also helped me turn away clients who weren’t right for my company.  Know who you are and what you do best and then sell and deliver it to your customers.