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Using Creativity to Grow a Business

June 1, 2009

Recently a woman entrepreneur asked me, ” How have you become more creative or used creativity to grow your business?”

As a twenty three year experienced event manager, I told her by nature event planners or event managers have both a logical and creative side to their thinking. To be successful in my business you need to be extremely focused on organizational details while interlacing creative elements into an event to make it memorable. As an entrepreneur I’m successful because I dedicate as much time to the creative side of business as the practical side. A company cannot remain idle; it must constantly seek creative new ways to grow its offerings and client base.

 To be creative pay attention to new ideas brought up by your clients, staff or associates. Their “needs” can become your next best product or service. Also pay attention to any current challenges your company is facing. Sometimes difficult situations force innovative thinking which leads to corporate growth. Finally, allow yourself and your staff time each quarter to generate new ideas for your business. The next best idea could be right around the corner but you have to allow time for them to be generated.

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