Developing a Niche Business
Developing a niche business means to find your place, forte and position in the marketplace. In business there is a natural evolution of a product or service.Over time an entrepreneur will discover their business has found a unique niche within its industry.
In order to be successful in business your inside intentions must be present in your business plans. Ask yourself these questions: What in my business gives me workability and ease in my life? What do I love? What lights me up? What are I committed to? Make sure you have a clear vision of your business by asking yourself these questions in order to give yourself a guideline to run, operate, and grow your business and its niche.
After you know internally what motivates your business “soul” make sure you know what your customers need. You must be curious, asking your clients what they want, in order to develop your niche. Have client conversations to discover what they like, what else they’d like you to produce, and what they don’t like. Client comments can help perfect your product or service which can help you define your niche even better.
Invent or reinvent your product or service as if no one has it. Sometimes the small things you change or create help to mark your niche in the marketplace. Don’t be afraid of failure in creation and change. Sometimes failure can help you make adjustments that must be made to improve your business. Embrace failure, evolution, and change.

I’ve been spending a lot of time lately trying to figure out what my website “clients” would want. It really is the key to any kind of successful venture, online or off, and it’s so easy to get caught up in the details and forget what things may look like from outside. My websites seem perfect to me because I made them, but sometimes I don’t realize that I’m lacking major features or clarity because I’m on the inside. Fortunately, I have several wonderful critics to point out my faults! Constructive criticism is a beautiful thing. 😉
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