Another year, and another wish to be standing inside the television screen as the camera crew focused on the flowering crab trees, bright white azaleas, and pink flowering dogwoods. The ultra dark and lemon-lime greens perfectly manicured with stone bridges leading to quaint golf holes always draw me to watch the Masters Tournament.
The caddies are all dressed in long white uniforms with their player’s names in green on their backs. The spouses and children of any players also have matching white uniforms during the family outing the day before the tournament begins. I know I have an ascetic eye, but there is something about these visuals that makes me want to be right there.
Every year, I enter a contest to win a slot in their ticket lottery to just be able to pay for tickets to see this place in person, and every year I don’t win. I’ve entered other PGA Tournament drawings and have won the chance to go to pristine courses around the USA, like last year’s PGA Championship at Rochester’s beautiful Oak Hills, and see phenomenal players. I believe I can win Masters Tournament tickets so I keep trying. I’m a faithful follower of the PGA for that reason alone.
Oak Hills Country Club – Rochester, NY taken by Tracy Chamberlain Higginbotham
Do you think your followers wish you had an annual drawing for something you produce or host in the hopes they win too? Could a yearly marketing campaign focused specifically on a large giveaway or destination, drive more loyal followers to your website and social media pages throughout the year? Would they, like me, wait patiently for a chance to win, and win big?
Today’s Wednesday Wisdom is to inspire you to gather your staff, advisory board, or favorite customers to give you ideas of what they’d love to win from you or what their idea of a big gift is to them. If you need to sit outside under a flowering dogwood tree to get creative, than do it. If you are a golfer get out on the course and, not only hit the ball but dream about what you could offer. Maybe partner with another complimentary business to raffle off something big together and split the costs while sharing your marketing lists.
Tracy and Scott Higginbotham – PGA Championship 2023 Oak Hills, Rochester NY
This year’s winner of the Masters Tournament was Scottie Scheffler, a young man I’ve followed since he got out of college because he is exceptional and looks like my older son. Watching him win again with the backdrop of springtime in Augusta, had me dreaming about what I could offer to my loyal followers and fans too.
Women TIES 