Wednesday Wisdom, Inspiration, Motivation for Women Entrepreneurs and Small Businesses
Why is it that when we meet some people, they become indelibly part of our lives, and a majority of people we meet simply fade? It is funny how I can remember meeting certain women at specific events even if it was 20 years ago. I remember where they sat, and what we talked about, and instantly felt a deeper connection the moment our eyes or hands met. Is it for some fateful reason?
When I was just starting in business in 1995, I joined the Junior League of Syracuse hoping to make connections with important women in the community who might hire me to plan their children’s wedding, organize a fundraising event or golf tournament at another one of their favorite community associations, or to help with personal events. I knew the women of the Junior League were women I didn’t know, but should, especially at the age of 30.
Tracy Chamberlain Higginbotham (left) and Judy Winslow (right)
One woman stood out based on her friendly disposition. Her name is Judy Winslow. Somehow our personalities clicked and we formed a warm bond. Judy was one of the first women to join Women TIES, LLC when I created it and remained a member throughout its tenure. She and I run into each other periodically and she’d be the first woman I’d call if I was selling my house. She is just fantastic and always has been.
To my surprise a couple of weeks ago, Judy’s marketing assistant emailed me telling me Judy wanted to feature me and my new sports endeavor on her social media channels for no apparent reason except to be the supportive person she has always been. Never one to turn down a marketing opportunity, I agreed and like the Grinch Who Stole Christmas, my heart grew three times more that day thinking of Judy’s out-of-the-blue gesture. Sure enough, the post appeared as promised, endearing Judy to me a bit more.
Today’s Wednesday Wisdom is to demonstrate how simple it is to re-enter into someone else life and remind them of your relationship. Not only was Judy’s marketing action kind, but cost-effective, clever, and easy to do, it was also smart because I shared her posts of me all over my networks hopefully giving her some advertising exposure in return. Think about this action and see if there is something similar you can do to brighten up another female entrepreneur’s day while strengthening your economic ties and heartstrings.
You could also consider doing this marketing action for favorite vendors, sponsors, and other corporate supporters. Our direct marketing connections have their own direct marketing connections, who could need our products or services one day if they knew about us. Remember, you can have the best business in the world but if no one knows about it, you won’t flourish.
In resharing Judy’s posts, she benefited as well, and I’m glad she did. Sometimes a simple act of kindness has ripple effects – marketing ripple effects. Try it.
Women TIES 