Wednesday Wisdom: “National Day” Marketing Tip

Wednesday Wisdom, Inspiration, Marketing Tip for Women Entrepreneurs, Female Business Owners, Small Business Owners

You might have missed it but yesterday was National Poetry Day. A photo of Amanda Gorman delivering her inaugural poem “The Hill We Climb” during the Biden-Harris grabbed my attention as the photo was used to highlight the day. The United Nations Educational, Scientific, and Cultural Organization founded the day in 1999. It reminded me that my first ever published work was a poem printed in a national publication when I was in middle school.

I am pleased to report today is “National Goof Off Day”, “World Cloud Security Day,” “Bavarian Crepes Day,” and “As Young as You Feel Day,” to name a few. The list is longer than these four holidays which has me thinking from a marketing perspective, what national days resonate with my business mission, demographic, colors, or purpose to use for marketing Women TIES?

Waiting for true spring to arrive can take a while so what is a smart woman entrepreneur to do in the meantime? Well, I say on a day like today you go to nationaltoday.com and start listing what correlates with your business and make a simple marketing plan to use this information to announce different parts of your business the rest of the year.

We don’t always have to invent the wheel or a new national day to be a brilliant marketer, we can use the wheels that are already created and hop on board using them to advertise and promote ourselves and our companies. Not only are national days strange – like my birthday November 7 being “National Bittersweet Chocolate with Almonds Day” (now you know what to buy me) – but fun and perhaps clever pitches to garner media attention.

This Wednesday Wisdom is to encourage you to visit nationaltoday.com and look up some unique dates related to your company like the day it was started, a theme or product related to your company, or the population you serve, and create a 4-6 week out marketing plan to promote your business to the marketplace. This is a fun exercise to try as we wait for the snow to melt and the flowers to bloom.

I, for one, am going to look for National Women Rule Day, and see what I can find out. If it doesn’t exist, maybe I’ll make it happen. A feminist can dream, can’t she?