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Wednesday Wisdom: Winning With New Social Media

February 16, 2022

Wednesday Wisdom, Motivation, Inspiration for Women Entrepreneurs, Female Business Owners, Small Business

Twitter this, Twitter that, TikTok here, TikTok everywhere. Do these sounds rumble in your entrepreneurial headspace? Well, they did with me so I jumped in bald head first this past week into a Twitter Chat event followed by a Twitter Space event and into downloading TikTok on my new iPhone. Now before I lose you saying, “I’m too old for this new media stuff,” stick with me a little further, because an old dog can learn new tricks.

Deb Coman

Inspired by Deb Coman, one of our members, I took up her invitation to experience a Twitter Chat and Twitter Space event she hosts regularly every Monday at 3 p.m., I joined her not knowing what it was about, but trusting her hashtag #SocialTrust and her. It was an interesting and enjoyable 45-minute online chat through Twitter at first answering questions on the subject of “How to Build Love and Trust with Your Marketing Campaigns,” followed by listening to live audio of the speaker and followers chiming in on the subject. If you didn’t know, Twitter Space is the new audio version of Twitter.

What was cool about the experience was learning about new women, following some of them on Twitter (and them following me) because they have similar interests as women entrepreneurs, and then hearing them speak and realizing many of them were international. One woman from Cameroon, Africa was on the phone and the speaker was British. What a nice way to meet women from around the globe in the comfort of one’s home office.

Hope Breen

Then, downloading TikTok became a day-long challenge for me but I stuck with it since I want to use it for my new personal brand, as an athletic bald woman. Inspired by Hope Breen, a young Rochester woman who utilizes TikTok for her own brand, I decided I wasn’t too old to try it out. To be honest, I got it downloaded (check my page out) but need more help from Hope using it and not feeling goofy. Hey, if you don’t try, you can’t fail and if trying these new social media marketing platforms, means admitting they aren’t quite right for me and my company, what do I have to lose but some time trying.

Today’s Wednesday Wisdom is to remind you not all things new are right for us, but if you don’t try them out, you don’t know if they could be. Sure it takes time, trials and errors, but maybe, just maybe, we find a cool new way to connect with potential younger clients, global women, or even a person in our own community we wouldn’t have met otherwise.

Remember, If you try something new, like a social media marketing platform, and you don’t like it, hang it up and try something else, but don’t stop trying.

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