Use Marketing Mondays to Succeed in Summer Work

Monday Motivation, Marketing, and Wisdom for Women Entrepreneurs, Small Businesses, and Female Business Owners

Summer can be a special time of year. The sun is brighter. The air warm. The grass green. The children done with schoolwork skipping with freedom. Water balloon fights, watermelon and water vacations are the “agenda” of the week for many. For the woman entrepreneur, summer can be especially busy if she is trying to balance a business, children out of school and her own desires to be outside. I have dealt with all these situations myself and survived. One key element that kept me on track was using every Monday as a Marketing Monday.

Question – When you are fresh off a relaxing weekend, looking at another full business week ahead of you, what is the first thing you do on a Monday morning? Maybe you turn on Facebook and get “caught up” on everyone’s weekend? Perhaps you look at your calendar for appointments, events or programs? Maybe you pick up that phone and just start making sales calls? Perhaps you start your week, finishing up something you should have finished on Friday!

You know what I do before I do anything else – plan my marketing strategy for the week because I know marketing is my number one priority for the week and commit to doing marketing every single day in between project work, it is working to my advantage by drawing awareness to my company, clients and even bringing in revenue. It is the “business partner” sharing my news while I’m working on other important tasks.

So my marketing summer secret is to make every Monday a Marketing Monday. Here are a few of my top marketing “tasks” every Monday morning:

* Write a blog post first thing in the morning, post it and share it. Did you know that Twitter has a popular hashtag called “MondayMotivation”? Do you know that if you write a blog post and then share it on Twitter, Facebook, and other SMM with the hashtag #MondayMotivation thousands of people will view it and you are gaining exposure day long while you work on something else? You have to learn to write or share information on a blog to reach a large audience. My blog audience grew once I started blogging every Monday and Wednesday.

* Map out what press releases to send out during the week on customers or business news. I produce a lot of Zoom events now so I check out my weekly/monthly calendar and decide when to produce releases and send them to local and online media. If you don’t know how to conduct a press release, you can use online templates and you can Google media contact information to send press release too.

* Schedule when to write social media marketing news for the week and know what the topics for those posts will be. I don’t randomly share news about my family during the week instead I promote my members and something informational that can aid women entrepreneurs like business wisdom, national story links, or other member’s workshops or programs.

* Map out a day or two for sales calls or sales appointments because sales is an essential part of marketing. Decidee to make sales calls to local media for example and get to know them better or make general business sales calls because part of marketing’s description is “for the sake of revenue production.”

Marketing is an essential task entrepreneurs must conduct in their business every week. Start your summer Mondays off by creating a list of Marketing Monday items you can conduct to grow visibility. Then you won’t feel guilty basking in the warm summer sun enjoying a sweet piece of watermelon or strawberry coolata from time-to-time.