Women Entrepreneurs: A December Black and White Business Perspective Needed

December is a month of wonderful colors spotted in holiday displays, festive house decorations, burning candlesticks and fragrant evergreen trees. The last month of the year is a kaleidoscope of red, green, blue, yellow and purple tones in typical darken streets, windows and rooms which warms our eyes and spirits.

December should also be viewed from a different hue if you are a woman business owner. The twelfth month of the year needs to be seen in black and white too. By looking at your company’s finances, customer opinions, market share and other tangible statistics you gain clear conclusions to help you evaluate your enterprises’ current standings in order to aid you in vital future planning.

Often our female emotions influence how we think and feel about our company. One fantastic compliment from a client makes us feel we have 100% customer satisfaction and a few poor critiques have us convinced we are doing a poor job. Sometimes those assumptions stick with us over time coloring the truth of the reality of our company’s strength or weakness because we allow what we feel, hear or see to tell the full story.

After instituting a survey of our loyal followers last week I discovered the black and white statistics and perspectives from those we serve. The results painted a pragmatic picture on our current standing with customers and immediately helped frame a defined plan for the future. Without the concrete data, opinions and statements we would have continued forward without a tangible view from the women we serve.

I hope this blog post inspires you today to set time this month to look at your business from a black and white vantage point. Consider revisiting your business plan, surveying your members, analyzing your financials and documenting your successes and failures in 2015. Only by seeing your company from a monochromatic viewpoint can you take the guesswork out of the equation so you can accurately see your business as it is and make changes to better it in the New Year.