Giving Tuesday and Hash Tags Significance for Entrepreneurs

I remember a skit on The Tonight Show with Jimmy Fallon when Jimmy and his guest Justin Timberlake were sitting on a couch having a normal conversation but using their hands to make the hash tag sign every time they came across a key word during the dialogue. It was hysterical but I wasn’t sure how hash tags worked at the time. Now I understand how a word or phrase preceded by a hash tag can identify messages on specific topics and I use it often in my business promotions.

One way I have also embraced using hash tags as an entrepreneur are on days like today #GivingTuesday when I can promote four non-for-profits started by or run by amazing women entrepreneurs who are my clients. When #GivingTuesday became the hash tag of the day today, I decided to promote each of my clients throughout the day bringing awareness, and hopefully donations or people who might need their services, to these non-for-profits.

If you are a business owner with a short or long list of community organizations, non-profit companies or causes close to your heart, on this #GivingTuesday you can:

* Embrace the hash tag or at least your marketing power and share the news about your favorite non-for-profits with your audience through social media marketing.

* Donate a certain proceeds of your day’s sales to your favorite organization and challenge your employees or associates to join you in donating to your favorite cause or their own.

* Commit to creating a corporate giving policy for 2016, with input from your team, so next year on #GivingTuesday your company can also benefit from the good deeds you perform year round for a special mission.