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Cold Winter Business Inspiration for Entrepreneurs

February 18, 2015

Business advice for entrepreneurs


Far below the mounds of the frozen white tundra is grass ready to grow. Although it’s buried deep, deep, deeper than we’d like to imagine, it is there ready to spring into life. Wishing away the frozen mounds of precipitation just won’t do it, it will take Mother Nature or our own muscle to remove it. The quote, “Where there is a will, there is a way” came to mind this weekend after my husband created a basketball court out of hip deep snow in front of my son’s prized basketball hoop giving him the ability to play hoops in the cold. I joined him in celebration.

As business owners we can look outside and only see white for miles and feel negative temperatures; just like we can see our same old business model and marketing outreach stagnating. I challenge you to think what is below the surface of your business ready to bud (like the grass below the snow) or to construct a new way to do the things you love to do (like building a basketball court out of snow). Do we allow outside elements to stop us or do we stop ourselves? Do we live with a million excuses or are we positively preparing for what we want?

It is so easy to freeze, to stop being creative, to stop trying to bring in the big bucks when everything around us seems buried. It is actually the perfect time to be creating, working, envisioning, and producing to bring us success through this slow time of year. We must do what we don’t want to do and work harder than others. The advantage of being an entrepreneur in the dead of winter is in the stillness of business activity and the time it allows us for planning.

Today’s blog post is to encourage entrepreneurs to ignore the below zero temperatures, the slowing customer calls, the same old patterns of bringing in revenue, and catapult your attitude, vision and work habits into digging out from the white and cold into prosperity. Network more. Pick up the phone and call customers to thank them for their business. Nominate someone for an award. Hire someone new to work for you. Create a new marketing strategy. Redesign your office. Educate yourself. Celebrate the small successes of everyday business. Don’t get entrenched, buried and motionless in this cold winter that you stop being the best business owner you can be.

bloomingflowersinwinterYou know that green is around the corner, springing up, ready to burst into life. Will your business be ready to capture the green in the marketplace because you took time during the winter to prepare for it?

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