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  1. November 3, 2014 2:54 pm

    Nice job, Tracy, and a great reminder of how critical video is to online marketing. Although we may not all feel we know exactly how to do it, I think it’s important to give it a try. It’s a much quicker way to help people to “see” the real you. Thanks for today’s post.

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  2. November 3, 2014 3:00 pm

    Thanks Deb for commenting on the post and the writing inspiration behind it.

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  3. November 3, 2014 3:29 pm

    If you are going to use video, make sure it paints you in a good light. A badly done video can actually hurt your business as it turns people off from doing business with you at all (I’ve run across several in this category just this week).

    So, yes, do video, but only if you do it well. “Well” doesn’t mean perfect. It does, however, mean you need to be willing to look at it with a critical eye and make changes as necessary.

    Virtually no one is born being great in front of the camera. Being great takes practice.

    I like to share the story of Guy Fieri of the Food Network. You may know him now since he has several shows on the network, but he started out on “The Next Food Network Star” and earned his first show. He won because he worked harder than the other contestants, not because he was awesome to start with. In fact, in the beginning, his on camera work was the worst of any them (in other words, he was horrible). But he listened to the judges and applied what they told him — and spent TONS of time practicing — and in the end, his screen presence was engaging and he was the one everyone wanted to see more of.

    If you aren’t willing to invest the time and energy it takes to be good in front of the camera, my advice is to use other means to connect with your audience. Audios work. So do screen capture videos where you pair slides with your voice.

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    • November 3, 2014 3:54 pm

      Thank you for your comments Lesa. We appreciate the additional insight into use of video.

      Like

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