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Are You A Business Trendsetter?

January 22, 2014

Business advice for women entrepreneurs and small businesses


A few days ago I heard about Pizza Hut’s plans to begin offering pizza by the slice for the first time in select cities in order to refashion its image and attract diners in their 20s and 30s. Pizza Hut’s test reflects how established chains are trying to keep pace with national trends of their competitors. The beginning of today’s wisdom is not meant to trigger your cravings for a slice of Italian goodness but to awaken your senses and contemplate becoming a trend setter, not a trend follower.

You can’t blame Pizza Hut for making this business move now with decreasing sales and the Super Bowl a few weeks away. It’s vital in business to stay up with, if not, in front of your competition and launching the news at the appropriate time. Being a trend setter means you create innovative ways to perform the same tasks as the rest of your industry making them take notice. By producing brand new services or products no one has thought of before or revising a core part of your business can make your company the trendsetter everyone is watching.

Women entrepreneurs can’t operate their businesses like a racehorse with blinders on their eyes only focused straight ahead to where we must travel; they need peripheral vision too. With peripheral vision we see things outside the very center of our gaze which includes competitor’s efforts and trends in our industry. Staying in tune with trends and competition can help us become a more innovative entrepreneur ourselves.

Today’s blog post is meant to have you consider whether you and your company are trend setters or trend followers or neither? Do you pay attention to what others are doing in your industry? Do you react when you see something new being developed? Are you the proactive company in your trade always creating new opportunities? What type of company would you prefer to be known as – a leader or follower? If you aren’t happy with your answer to these questions, now is the time to change.

Being trendy means we become the talk of the town within our trade striving beyond the norm to produce, promote and then take a bite out of our market. If you need some inspiration on how to do that in 2014 why not grab a slice of pizza today and start revolutionizing your business offerings.

One Comment leave one →
  1. January 23, 2014 11:24 am

    While I have to follow new and changing guidelines in my industry (as all good background check companies must), I tend to go my own way beyond that. It is my way of making myself a little different from the larger companies in my industry and helps me create my own niche.


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