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A Better View of Your Business for 2014

December 17, 2013

Business advice for women entrepreneurs and small business owners


Every once in a while we need to lift our eyes from the work on our desk to look at the horizon to ensure we are heading in the right direction. Sometimes looking up and out to see where we are going is difficult, especially on a cold and snowy Central New York morning like today. In order to catch a glimpse of the horizon this morning, you might just have to stand up and glance past the foot of fluffy lake effect snow that has accumulated outside your office window.

But the snow is a good reminder that sometimes our view gets blocked; either by something physical or something mental. Often the hectic pace of a woman entrepreneur’s business cycles can block the view as she focuses on immediate work and issues. Other times relationships or circumstances have clouded the crystal clear view of ourselves, our work and our future and only by terminating those relationships can we regain clarity. Many times we simply forget that although today or maybe next week’s work demands the most attention, we need to focus on the future to lead us forward.

Cold snowy days like today in the Northeast, when you might not be able to travel too far due to hazardous road conditions gives you the perfect opportunity to think about what blocks your view and needs to be removed. It might require ending unproductive business relationships, hiring a business consultant to help fix corporate problems, restructuring corporate pricing, or focusing on additional education to make you more knowledgeable.

The view may have also gotten cluttered if you haven’t paid attention to your business plan, financial situation, or the marketplace in awhile. Often times we really don’t want to see what is standing in our way, we want to just keep trudging through.

Today’s inspirational blog entry is to make you realize that the foot of snow sitting outside your front door, in your driveway or on the roadways, can be a reminder that your business view may be barricaded and you must take time to remove it. You know what’s been impeding you. It’s been there for awhile.

Remember life’s limitations are the ones we make. Grab your business snow shovel and clear the path right now. Look beyond the shroud of white and make concrete plans to get to where you want to go in 2014. If you can’t see the horizon from where you are seated, stand up, seek support, motivate yourself and do what you know you have to do. I promise a crisp, clean exhilaration and sense of direction will guide you to the horizon.

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