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Choices and Purchases

July 12, 2013

Business Advice for Women Entrepreneurs


As I glance at the rolling waves of the gulf almost hidden by the lush palm trees on Sanibel Island, I was inspired to borrow my son’s laptop and at least write a quick blog post. I am suppose to be on “vacation” from my office but sometimes when you love what you do so much you have to sneak just 30 minutes of work in to settle the soul.

As I contemplated renting bikes for our family today, I ran past 2 different bike rental stores on my breathtaking morning jog. I recognized one of the stores immediately because their advertisements are in every promotional piece on the Island. Big ads and hundreds of multi-colored bikes line the main street of the quaint vacation destination. The other bike store I barely noticed as I ran by it due to its smaller sign and location on a side street. I remembered the name because our condo owner told us about them. I would have never paid attention to the smaller store if someone didn’t promote them through word-of-mouth marketing.

Women entrepreneurs need to remember that customers are always looking for us. They search for our business as they look at billboards, in promotional pieces, on the news, online and through word-of-mouth referrals. We can’t forget that it’s important to let potential buyers know we exist and where to find us. We might not have the money needed to have our products displayed on the best corner of town or to have the largest inventory, but we do have the wits to ensure we are marketing our companies well enough for consumers to find us.

Today’s blog post is to inspire you to look at your marketing plan and see if you are promoting your business the right way so consumers can find you. We assume because we’ve been in business a few years or because we have a steady clientele that we are popular. But think of the thousands of transactions you are missing because you aren’t marketing your business enough. This week create a list of ways you could be promoting your business differently to attract new customers.

As I head off to rent bikes from the smaller business today, putting my money in the hands of the company that could probably use my business more, I wish you a productive marketing week. I hope you’ll join me at one of the multitude of business events we have lined up this month and next to help you market your products and services to more people who might just be looking for your type of business to work with but don’t know where to find you.

2 Comments leave one →
  1. July 15, 2013 10:41 am

    As you saw first hand, it is especially important for small businesses to promote themselves. It doesn’t have to be a “big money” campaign, but, as with the small bike rental shop, letting others in your community know about you and passing on the word about them can help form a wonderful reciprocal relationship. Enjoy your vacation!


  2. July 15, 2013 11:49 am

    Kim: Thank you for your comments. You are having a small or big advertising budget doesn’t matter, it’s whether you are consistently marketing your company to alert consumers that you exist! You can have the best company in the world but if no one knows about you or where to find you, you won’t succeed. Tracy


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