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Your Own Inaugural Address

January 23, 2013

Business Advice for Women Entrepreneurs and Small Businesses inauguraladdress

“Each time we gather to inaugurate a president; we bear witness to the enduring strength of our Constitution. We affirm the promise of our democracy. We recall that what binds this nation together is not the colors of our skin or the tenets of our faith or the origins of our names. What makes us exceptional – what makes us American – is our allegiance to an idea, articulated in a declaration made more than two centuries ago,” were the first words in President Obama’s Inaugural speech on Monday. Every president since George Washington in 1789 has delivered an inaugural message. Most Presidents use their Inaugural address to present their vision of America and to set forth their goals for the nation.

As I listened to President Obama I wondered why more entrepreneurs don’t start each New Year with an inaugural address to their customers. It wouldn’t have to be delivered on the steps of a major building, adorned in corporate colors with celebrities singing at it and millions of people watching, it could be done simply in spoken or written word distributed to clients to re-iterate our corporate vision, mission and commitment to them.

After doing business with a particular company for a year or two or a decade or more, we might forget why we’ve chosen to work with that company, what they stand for and what they promise to do for us. I have decided to create my own inaugural speech of sorts as 2013 begins to deliver at every Women TIES event region I attend in January, February and March. Its purpose is to remind women entrepreneurs about my passion and commitment to marketing their names in hopes of increasing their opportunities for sales locally, regionally and state-wide.

The most important moment of the President’s speech to me was when he said, “It is now our generation’s task to carry on what those pioneers began. For our journey is not complete until our wives, our mothers, and daughters can earn a living equal to their efforts.” His words brought me to my feet in my living room with my son watching as I applauded. Every day Women TIES works diligently to help women earn more money in order to bridge the monetary gap of inequality that has lasted for so long. I am truly hopeful with this President and with New York State Governor Cuomo that equality in pay for women is closer than it’s ever been.

Today’s blog post is to inspire you to create your own inaugural speech for your customers. Outline your mission, beliefs, and the benefit your clients receive in the year ahead. Remind them why they should be involved with your company by listing what you are doing for them and its importance.

I hope you write your inaugural speech every year and deliver it in the mail or via email or even at a customer appreciation event in person, to remind your customers why your business exists and why your personal mission to help them makes you someone they should continue to do business with.

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