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National Marketing Advice For Small Business Owners

January 8, 2013

thinking-outside-the-box I was recently asked this question by a Syracuse entrepreneur: “I want to gain some national media attention for my company. Do you have any sources you use?”

Since I’ve been a contributing columnist for the Syracuse Post Standard for 10 years as “Ask the Entrepreneur,” I responded with this answer:

I applaud you for thinking of ways to promote your company on a national basis. Entrepreneurs should think big when marketing their companies.

I have used Help-A-Reporter-Out (HARO) for the past five years. According to its website, “HARO brings nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of small businesses together to tell their stories, promote their brands and sell their products and services.”

There is no cost to subscribe to HARO. Once you sign up, you’ll receive three email inquiry lists per day. If you see a listing that applies to your business, simply submit a short response. If you are chosen for a story, a reporter will get in touch with you. Like anything else, you’ll “pitch” more than you’ll be contacted.

I recently responded to a question about the moment I knew my company was successful and was featured in Inc. I discovered I was featured because my website hits went through the roof. I noticed the hits were coming from one source: So my small investment of time to respond to one HARO inquiry was really beneficial.

I suggest you learn more and sign up at Good luck, and let me know if you receive national media attention. I hope you do!

2 Comments leave one →
  1. January 11, 2013 8:04 am

    Hi Tracy – thank you for this tip! I just added “Learn more about HARO today” to my Friday task list. This sounds like a great resource (and quite interesting too).

    I’m pleased I found your blog today. I’m a NYS small business co-owner (over here in Rochester), and I’m interested in what other topics/subjects businesswomen in New York are finding to be relevant in 2013.

    Thanks again, and have a great weekend!
    Tracy Brown


    • January 15, 2013 8:27 am


      Thank you for your comment. I am glad you found our blog and will benefit from the business advice. I produce events in Rochester and 6 other regions around the state so check out our website at to see when we will be in your area. I believe I am planning a late February event there! It should be online within a week.

      I look forward to meeting you in 2013!
      Tracy Higginbotham
      Women TIES


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