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Women’s History Month Challenge

March 3, 2011

March 1st started another Women’s History Month. This month long celebration wasn’t created by Hallmark executives to increase greeting card sales. It was proclaimed officially by Congress in 1987. Its origins trace back to March 8, 1911 when the first International Women’s Day took place and also from the original Women’s History Week first conducted on March 2-8, 1980. 

 In 1980 President Jimmy Carter officially proclaimed the week with these remarks, “From the first settlers who came to our shores, from the first American Indian families who befriended them, men and women have worked together to build this nation. Too often the women were unsung and sometimes their contributions went unnoticed. But the achievements, leadership, courage, strength and love of the women who built America was as vital as that of the men whose names we know so well.”For sixteen years I have been personally promoting women entrepreneurship because of the generation of women before me – my mother and my aunt – who both broke free from traditional, old fashion Italian expectations and upset the family to be the first ones to go to college (and pay for it themselves) and start their own businesses in the 1960s.  When strong female role models play a central role in your life, your thinking and future are shaped.  Later in life, other successful female leaders noticed my feministic spirit and encouraged me which led me to where I am today.

 Women from that generation will tell you it wasn’t easy to strike out on their own. Their families and society shunned them. Doors were closed. Opportunities limited. But with grit, determination and independent spirits, they paved a new path for themselves and the generation of women to follow. Women’s history month shouldn’t just honor the historical standouts like Susan B. Anthony but all the women who were challenged to buck the system and pursue their dreams.

 Personally, I continue to challenge the traditional buying system because women still earn less than men in paid positions and in their entrepreneurial endeavors. Women TIES exists because I want women working as hard, and as long as men do, to earn the same salary and revenue. Because of this, Women TIES was founded, and continues to exist to help women increase their sales potential by providing online opportunities, personal networking encounters, and marketing benefits to increase their chance to make more money. Individually and collectively we can change the financial world for ourselves, other women, and the generation of girls to follow.

 Today’ I challenge you to buy from other women owned businesses all month long, every opportunity you have. Don’t do it for just one day, but all thirty days. Buck your traditional buying network and give a woman in your city, another region or across the state, a change to work with you and sell to you. There is power in your dollar please spend it intentionally this month. 

 Your actions will pay homage to the generations of women before us who stood up and paved the way for us. Let’s continue in their footsteps and make Women’s History Month a rich one for all women.  

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