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2010 Business Advice

December 27, 2009

The most important advice I have for women entrepreneurs in the New Year is don’t give up because the economy isn’t back to normal. Women entrepreneurs are fortunate because we have created economic opportunities for ourselves where we can combine flexibility, creativity and hard work to sustain our enterprises.

By relying solely on ourselves, and no one else, to make or break our financial future, we face every day with determination and purpose. It’s not always easy but having control of our own economic destiny makes entrepreneurship a “safe” bet compared to other options. Entrepreneurship is not easy; it’s not the simple career path to choose. But it’s filled with opportunities to dig deep, push harder, work smarter, and operate tougher.

Women entrepreneurs can actually create greater economic opportunities if they take even more risks in the New Year. I suggest entrepreneurs get on the road and travel to other cities in New York State to open up new economic corridors; be more aggressive about sales calls; and investigate creative marketing techniques to reach a broader audience.  This is Women TIES mission. We believe in helping women entrepreneurs expand their local, state and regional marketplace in New York State. It takes women willing to get on the road, make the drive, take the risk, make the sales pitch and follow-up to increase their sales opportunities and financial bottom line. It takes determination and time.

2010 is the year to capitalize on the solid company you have created. Don’t give up, keep your eye to the sky and push yourself beyond your limits. If you do, I guarantee you’ll have a rewarding business year.  Women TIES is here to help you when you need it!

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