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Giving Back To Clients

July 28, 2009

As the economy effects businesses around our nation and requests for sponsorship support and funding get higher, I encourage women entrepreneurs to consider creating a charitable donation policy that gives back to their clients first. Instituting a philanthropic mission statement for your company is one way to aid you and your staff  in establishing guidelines for charitable giving. Years ago I realized that it was important to create a statement and stick by it. Now when asked for a donation by a worthy organization, I tell them I support and give back to my clients first. It is a small way to thank my clients for their trust in my services and financial support as one of their vendors. 

If it has been awhile since you’ve reviewed or created new policies for your business, take time this summer to think about your corporate giving policy. Now might be the best time to create one  when the season is slow and before the flurry of the end-of-the year “asking” season begins. If you find your company has  turned a better profit than you imagined by November, consider donating to your best non-for-profit clients or donating to a cause your best corporate client supports.  Consider making your business and your entrepreneurial spirit benefit others.   Reap the rewards, spread the wealth and watch what happens in return. I guarantee you it will be good.

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