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Entrepreneurial Vision

April 1, 2009

The vision of an entrepreneurial endeavor is generated in our minds as an image, a dream, an illustration until we make it a reality. For the business to be born, we had to begin by dreaming about it, seeing it and sensing it.  The vision was created in our soul where passion, knowledge and instinct exist. Then we propelled ourselves into action to bring the vision to life.

Deep inside each woman entrepreneur lies this vision, this sense, this drive to create and manifest their dreams into reality. Once we become entrepreneurs, we continue to be led by an internal vision.  When complications occur, the economy changes, the way we do business keeps adjusting, we need to go back to that vision to guide us through.

As I watched my brother-in-law fly his helicopter above our house last week, it struck me that as entrepreneurs we need different views or perspectives of our business. We need to have an internal view of our companies and an aerial view as well. The aerial view is a perspective seen from outside the entity – by our customers, prospective clients, and the community. As I met with my advisory board yesterday, we discussed the internal view we have of Women TIES as well as the external or aerial view of the company, as seen through our member’s eyes. We discussed the positive testimonials and successes our members are experiencing.  Both views will strengthen our core services to help women entrepreneurs grow their companies.

How long has it been since you have taken a look at your company from an internal perspective as well as your customers view? Has it been awhile since you revisited your vision for your company? Periodically do you step back and look at your company from all angles?

Today I encourage you to set some time to re-examine the vision you have for your business, to stand where your clients stand to see what they experience, and to make adjustments so the image of your company matches both perspectives.  My hope is that by doing this you will continue to manifest the true vision of your entrepreneurial endeavor and generate more success.

2 Comments leave one →
  1. April 1, 2009 3:47 pm

    How timely that you write of the bussiness visioning exercize. I’m just start to revision to focus on the harsh realities of the economic climate in terms of my potential real estate clients; whether they are concerned buyers, or out of work sellers. It’s not business as usual anymore. There’s a lot more counseling required and their decisions are made more slowly.


  2. April 6, 2009 2:03 pm

    You sound like a smart entrepreneur who understands when business changes for our customers, our approach must change as well. As the economy makes adjustments, so must entrepreneurs. Understanding the market, your client, and yourself, can help create better opportunities for sales.


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