Telling Your Story

So what is your story? How did you create your business? Where were you? How did you come up with your idea? What is your history?

Potential clients who know more about your story are likely to buy from you. Women entrepreneurs should ask themselves the following questions to help them create their own story to hightlight the beginnings of their companies and the reason they are in business.

* Did your idea come to you in a dream? While you were walking? While you were reading? While you were running? While you were sailing? While you were on vacation?

* Did you have a  loved one who suffered because they didn’t know something or have something and you wanted to save someone else from the same pain?

* Did your idea gain speed and mass over the years as you accumulated observations and then a pivotal event compelled you to share it with others?

* Did you observe individuals doing something counterproductive and you knew you could show them an easier way?

* Did you design a tool because the normal one was clumsy and uncomforable to use?

* Did you believe so passionately in your idea you simply couldn’t rest until you made it a reality?

Make sure you document your beginnings, passions, and reasons for starting a business into your business plan and marketing. It is an essential ingredient to success in business.