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Client Appreciation

August 18, 2008

In today’s world, women business owners can stand out with their clients through simple acts of gratitude. Thanking customers is one of the most important things an entrepreneur can do.

How you thank them might depend on how long you have done business with them or whether they are a large or small account. I believe every client should be thanked a couple times a year – right after you have completed a sale and then again at the holidays.

A simple note of appreciation is appropriate for smaller accounts. For larger accounts, you could donate money or services to a favorite charity or cause of theirs, send them business referrals or offer a discount on your services or products.

If you know your client’s interests, you could provide them with tickets to an upcoming sporting event or a gift certificate to their favorite restaurant. No matter how you say “thank you,” your clients will remember the sentiment.

2 Comments leave one →
  1. August 18, 2008 11:12 pm

    Right on! Gratitude and client appreciation are SO important to the success of a business. I agree with you that clients should be thanked throughout the year, but instead of at the holidays, when everyone is sending their generic thanks, I recommend any other time of year. You stand out even more because the gesture is then so unexpected.


  2. August 19, 2008 3:35 pm

    Lori, Thanks for your comments. Sounds like you have a business based on client appreciation. What are three other good times during the year you suggest women entrepreneurs thank their clients? Can anyone ever thank someone too much?


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