Online Opportunities

In 1982, I entered college as a computer science major, which was a new degree for most institutions. We didn’t use the modern computers of today to do work. We created formulas and punched our work into an extremely large computer that kicked out the results on ‘punch cards’. I remember studying intensely my firsyear trying hard to understand basic computer programs like Pascal. But after one year, I realized computer science was not in my ‘cards’.

In 1995, when I started my first business having a website was also fairly new for entrepreneurs. Just having a website meant you were ahead of most other businesses. But deriving business from the web, wasn’t really happening then. Thirteen years later with the advancement of computers and the Internet, millions of companies receive thousands of dollars doing business online.

Women entrepreneurs, no matter what business they own, must investigate how online opportunities in the form of advertising, blogs, writing articles for other websites, cross promotion on other company websites, etc. can boost their corporate visibility and sales. 

If I only knew in 1982 what I knew today, I might have tried harder to be a computer science major. But my decision to transfer to a general business and PR major was a smart decision. My education and experience in this area helps me every day promote women entrepreneurship in New York State.