Branding

Yesterday as I drove to an appointment, I stopped at Starbucks for a coffee, picked up a pair of Nike sneakers and stopped to “Xerox” off some documents. There was nothing extraordinary about these errands except that I instinctively referred to the brand names of three major products in describing it to you. Starbucks, Nike and Xerox have created strong brand names. Creating a brand distinguishes successful companies from others. Brand names infiltrate our language and penetrate our mind.

Just like these multi-million dollar corporations, women entrepreneurs should strive to brand their name in today’s competitive marketplace.  The largest corporations spend thousands of hours on creative marketing meetings and billions of dollars on advertising to make their products a household name. Women entrepreneurs might not have as much time and resources as these large companies but they should consistently work towards branding their product or service to be more successful.