Wednesday Wisdom: Pitch
April 8, 2026
| One of the most popular entrepreneurial programs I ran in New York State with my company was the 15-second elevator pitch concept. The topic was becoming popular at the same time our events were growing in attendance, and each businesswoman’s introduction became longer. To help all of us, we learned to be pithy when we pitched. |
| At times when we are pitching our story or business to the media or another person, we forget that need to let others learn the essence of who we are and what we do, but also take turns listening to them. Listening is an important aspect of any relationship, and so is talking. |
| After explaining an upcoming event to a local reporter, giving him all the details and background to the project, it was time to ask him a few questions. As soon as we did, and he responded, a mutual bond was created as the similarities between us became evident. The reporter was as enthusiastic about the subject we were discussing, and we learned he might want to do what we are doing – screenwriting, reviewing films, and making his own movie. If we didn’t allow him to share himself with us, the common ground that created this new emotional tie would have been lost. Today’s Wednesday Wisdom is to remind you that when you are pitching anything – a business idea, partnership, new product, event, etc. – get your 15-second pitch down, sharing your idea, and then let the other person ask you questions. By allowing others to talk and share, we create a clear communication channel that benefits both parties. Don’t be so eager to talk about yourself; you forget the person listening has something to say. New collaborative relationships start with both discussion and listening, then advance to sharing and deepening. Allow new connections to grow naturally by giving everyone at the table a chance to speak and share. |
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