Wednesday Wisdom: Try Substack

Wednesday Morning, Wednesday Wisdom, Motivation, Inspiration

I remember when marketing tools like Constant Contact became popular in the marketplace. It was 2008, three years after I created Women TIES, my second company. At the same time, female entrepreneurship was rising, and I made my second company to inspire, educate, and promote women business owners across our state.

Since 2005, we have hosted educational programs on new social media marketing tools as they entered mainstream, such as Facebook, LinkedIn, Twitter, and WordPress blogs, to help our sister entrepreneurs. Sometimes, I needed personal instruction from more tech-savvy women to show me how to use the latest platforms. Paying attention to what was happening nationally and globally also inspired me.

As politics and social media companies clashed last year and became entangled in poor ways, I turned to new platforms that interested me, like BlueSky and Substack. As of today, more big-name people like Hillary Clinton and national reporters like Jim Acosta have joined and are spreading their news on the medium.

Many have daily video shows with or without guests, write articles about current-day American life, and can get paid by subscribers quickly. Yes, get paid subscribers! They can also record personal shows without needing network television. If they can, you can do it too if you are interested and have a following.

According to Yahoo.com, “Substack is seeing explosive paid subscription growth this year, with the crazy political environment and a strategic push into audio and video helping it do so. Substack co-founder Hamish McKenzie states the platform has passed 5 million paid subscriptions. That is up from 4 million just four months ago, and 3 million a year ago.”

Today’s Wednesday Wisdom is intended for you to check out Substack, learn more about it, create a marketing plan if you are interested in using it, follow major companies or talents in your industry, and sign up for a free account to test it out. It could be a new income stream once you establish yourself as someone with knowledge and followers. Please find me at this link: Tracy Chamberlain Higginbotham | Substack and see how I use it to post about areas I’m interested in.

I also “restack” articles from people I follow and admire there, which means more marketing for you if I become your follower. It is a new and exciting marketing medium and news outlet, so try it.