Wednesday Wisdom: Brand Name Bonus
April 10, 2024
| Wednesday Morning, Wednesday Wisdom, Inspiration, Motivation for Women Entrepreneurs, Female Business Owners, and Small Businesses |
| Stepping inside these well-known establishments one sees merchandise of all varieties with the star or company’s brand names, logos, and more etched or screen printed on them so customers can carry home a piece of the brand. Shirts, mugs, shot glasses, bumper stickers, bottled spirits, packaged food, and more get distributed to other parts of the USA after a visit to this Country Music hub helping develop a company’s name further. #BrandName |
| Even our side trip to Buffalo Trace, a legendary bourbon whiskey distillery for over 200 years, and still functioning as the oldest continuous operating distillery in America, with its brand taste already savored by our taste buds, spoke brand. Brand smells, brand tastes, brand cocktails, and brand spirits to learn about and taste on our one-hour distillery tour. If you didn’t love Buffalo Trace before you arrived, you sure did when you left with $300 worth of their brand loaded in a cardboard box. #BrandName |
| This post is not to alarm you as to my family’s drinking style (besides I’m a vodka girl), but to impress you, like I was, at how tradition, brand name, long-time products, and corporate image, can sear themselves into your entrepreneurial brain like the hickory smoke rising from the barbecue joints like Hattie B’s, (known for the best Nashville Hot Chicken Sandwiches), where the lines were also long. All I wondered everywhere I went was, “How the heck did these businesses garner such loyalty and sales?” The answer #Brandname. |
| So, today’s Wednesday Wisdom is not meant to send you on a road trip to Tennessee or to turn you into a whiskey drinker, but rather to make you think hard about your company’s brand. What is it? Do others know it when they hear your name or your business? Do they speak it often as though others already know about it? Do you sell merchandise or give away items with your brand image on it? Does your website speak it? Do your social media brands also speak it? How consistent are you in marketing it? You get the point. |
| We might not have the national appeal or marketing bucks of big-time country stars of century-old distilleries, but we do have our unique brand that needs to be shared as often as we can promote, advertise, and market it. These country stars aren’t shy about marketing, marketing, marketing, and then marketing some more. So why shouldn’t you? |
| P.S. There needs to be more female country stars sharing their brand and opening their own bars so we can all spend more money with them! |
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